The Happiest Product on Earth: Lessons in Localization and Global Relationship Building

Your business stands at the threshold of international opportunity–but how do you master the art of international relationship building and localized communication to drive sales? In this webinar, we’ll explore key lessons from popular products around the globe and uncover practical strategies for strengthening messaging in international sales, including:

• Navigating cultural values in global business — and why language matters
• Understanding localization and the role of cultural considerations
• Strategies to prepare digital and print content for multilingual audiences; and
• Methods for strengthening business relationships with effective localization strategies.

Whether you’re a business owner, sales director, marketing professional, international trade specialist, or simply looking to expand your brand across borders, this webinar is for you!

PRESENTER BIO:

Meredith Getachew, Senior Director of Sales at Global Wordsmiths, leverages extensive expertise in guiding companies and trade specialists through the complexities of localization, cross-cultural communication, and relationship-building for international market entry and growth. With international experience across Eastern Africa and the Middle East, Meredith is passionate about language accessibility and creating multilingual content.

At Global Wordsmiths, a language service provider headquartered in Pennsylvania, Meredith leads a team of dedicated localization and project managers that provide strategic guidance in technical translation, multilingual marketing, content localization and business liaison interpretation services.