Customized
In-House Training Sessions
The World Trade Center of
Central PA will partner with your
organization to develop in-house
training programs for your employees.
International experts will be used to
teach the course. Courses such as NAFTA
training, Export Procedures, and
regulatory information can be tailored
to address your company needs.
Market Intelligence &
Planning
If you are new to the
international marketplace, our team of
consultants can help you analyze the
initial market research to see if
entering a particular market is a good
business strategy for your company.
Competitive Research
Investigation of domestic
and international competitors operating
in your targeted markets. Competitive
analysis can include the market share of
each competitor, pricing and marketing
strategies of competitors, and the
features and benefits of competing
products.
Market Strategy
Developing a clear and
concise global marketing strategy will
unify your company’s international
business efforts, providing a framework
for critical strategic planning. We
will analyze the potential for your
company’s products or services in the
global marketplace with a plan for your
organization to follow to meet your
international business objectives.
Whether you are developing your first
international strategy, or have
a need to refine your global strategy to
address current market conditions, the
World Trade Center of Central PA will
guide you through a proven process
resulting in a global strategic plan.
Project Management
We provide the expertise
needed to support or facilitate major
international activities addressing your
company’s unique global objectives. WTC
Consulting Services will become an
integral part of your project planning
process, based on your expected
outcomes. We can assist you to define
the internal resources you have
available, and work with you to
coordinate other resources and project
partners. We then attend to the many
details necessary for successful project
completion, acting in your best interest
while coordinating other partners in the
project.
Trade Show Assistance
WTC Consulting Services
can help you plan your international
trade show attendance as well as
represent you at the show. Our team of
international experts can also conduct
market and industry research on behalf
of your company.
International Market
Development
For many companies,
entering the international marketplace
can be a daunting task. With so many considerations such
as market entry, logistics, finance,
pricing, regulations, it often takes a
team of dedicated staff. Many small
companies do not have the resources to
dedicate the staff for this endeavor.
Our consultants will act as your
“international sales and marketing
department” to enter or maintain
international markets.
